Why Palm Springs is One of the World's Premier STR Markets
Palm Springs is the desert design capital of America. Mid-century modern architecture, celebrity heritage, year-round sunshine, and a vibrant arts and culture scene have made it one of the most photographed destinations in California. The Coachella Valley's signature aesthetic — clean lines, private pools, mountain views, and golden desert light — is endlessly aspirational to the design-conscious traveler.
Palm Springs STR market peaks in the cooler months (October–May) and during Coachella and Stagecoach music festivals. Summer rates drop but occupancy holds for properties with strong pools and privacy. Mid-century and architecturally distinctive properties command significant premiums over generic listings.
Top Attractions & Landmarks
- Palm Springs Aerial Tramway
- Coachella Valley Preserve
- Indian Canyons
- Sunnylands
- Joshua Tree National Park
- The Cabazon Outlets
Nearby Markets: Los Angeles | San Diego
