Why Florida Keys is One of the World's Premier STR Markets
The Florida Keys are unlike anywhere else in the continental United States. A 113-mile string of islands connected by the Overseas Highway, the Keys offer world-class diving and snorkeling at the Florida Keys National Marine Sanctuary, legendary sport fishing in Islamorada, the bohemian charm of Key West's Duval Street, and the quiet beauty of Marathon's Seven Mile Bridge. The Keys attract a uniquely loyal repeat visitor base.
The Keys' STR market benefits from a year-round tropical climate, limited buildable land, and a traveler base willing to pay for waterfront access and island exclusivity. Key West commands the highest rates; Islamorada and Key Largo lead in fishing-centric demand. Winter (December–April) is peak season; summer sees strong family travel.
Top Attractions & Landmarks
- John Pennekamp Coral Reef State Park
- Islamorada
- Seven Mile Bridge
- Duval Street Key West
- Dry Tortugas National Park
- Bahia Honda State Park
