Why Orlando is One of the World's Premier STR Markets
Orlando is the world's most visited theme park destination — and the short-term rental market that surrounds it is one of the most dynamic in the United States. Walt Disney World, Universal Orlando Resort, SeaWorld, and ICON Park draw tens of millions of visitors annually. But Orlando's appeal is expanding beyond theme parks: a growing food scene, boutique neighborhoods like Thornton Park and College Park, and a booming tech and healthcare sector are diversifying the traveler mix.
Orlando's STR market is defined by its proximity to attractions. Properties within 10 miles of Disney command premium rates and consistent occupancy year-round. International travelers — particularly from Brazil, UK, and Latin America — are a significant and growing segment that responds strongly to professionally marketed properties.
Top Attractions & Landmarks
- Walt Disney World
- Universal Orlando Resort
- SeaWorld
- ICON Park
- Lake Eola Park
- Disney Springs
- International Drive
Nearby Markets: Miami | Florida Keys
