What Sofie works on
- Content strategy — editorial planning, content calendars, narrative positioning for STR and boutique hotel brands.
- Social media — Instagram, TikTok, and Reels strategy for property brands. Short-form formats that actually stop the scroll.
- Brand storytelling — turning property features into emotional narratives guests remember.
- Photography direction — briefing professional shoots so the photos match the brand voice.
Where to find Sofie's work
60 articles in the Cavmir Learn Hub, most recent first:
- Buying a Property in a Foreign Country for Airbnb: Legal, Tax & Practical Guide — Buying & Investing · 12 min read
- Airbnb vs Long-Term Rental: Which Makes More Money? (With Real Numbers) — Buying & Investing · 10 min read
- How to Scale from 1 to 10 Airbnb Properties Without Losing Your Mind — Buying & Investing · 11 min read
- The Best Markets to Buy an Airbnb Investment Property in 2025 — Buying & Investing · 11 min read
- STR ROI Calculator: How to Analyze a Property Before You Buy — Buying & Investing · 10 min read
- How to Buy Your First Investment Property for Airbnb: The Honest Guide — Buying & Investing · 12 min read
- Dome and Geodesic Airbnb: The Hottest Property Type and How to Market It — Property Types · 9 min read
- Farm Stay Airbnb: How to Market Agritourism Properties to City Travelers — Property Types · 9 min read
- Tiny Home Airbnb: Maximizing Revenue from Minimal Square Footage — Property Types · 8 min read
- Yurt Airbnb Marketing: How to Sell the Glamping Experience to Modern Travelers — Property Types · 8 min read
- Container Home Airbnb: How to Market Industrial Chic to the Right Audience — Property Types · 8 min read
- Houseboat Airbnb: The Complete Host Guide to Marketing a Floating Property — Property Types · 9 min read
- Treehouse Airbnb: What It Costs, What It Earns, and How to Market It — Property Types · 10 min read
- How to Launch and Market a Glamping Business: The Complete Guide — Property Types · 12 min read
- The Rise of the 'Experiential Stay': How Smart Hosts Are Charging Premium Rates — Industry Trends · 9 min read
- Why Boutique Hotels Are Winning Against Airbnb (And What Hosts Can Learn From Them) — Industry Trends · 9 min read
- STR Regulations Are Tightening Globally: What It Means for Property Owners — Industry Trends · 10 min read
- The Future of Short-Term Rentals: 7 Trends Reshaping the Industry in 2025-2026 — Industry Trends · 11 min read
- How to Use ChatGPT to Write Better Airbnb Listings, Responses & Marketing Copy — Technology & Tools · 8 min read
- Cape Town Airbnb Market: Seasonality, Luxury Demand & Marketing to International Guests — Market Intelligence · 8 min read
- Channel Manager vs OTA Direct: How to Structure Your Distribution Tech Stack — Technology & Tools · 10 min read
- Barcelona STR Market 2025: Tourist Limits, Licensing & Premium Positioning — Market Intelligence · 9 min read
- AI Tools for Airbnb Hosts: What's Actually Worth Using Right Now — Technology & Tools · 9 min read
- Bali Airbnb Market Guide: Villa Marketing, Seasonal Demand & Standing Out in a Crowded Market — Market Intelligence · 9 min read
- Airbnb Plus and Luxe: What It Takes to Qualify and Whether It's Worth Pursuing — Property Optimization · 9 min read
- The Best Property Management Systems for STRs in 2025: Honest Comparison — Technology & Tools · 11 min read
- The Co-Hosting Model: How to Scale Your STR Portfolio Without Burning Out — Operations & Guest Experience · 9 min read
- New York City Short-Term Rental Market After Local Law 18: What It Means for Hosts — Market Intelligence · 11 min read
- The Amenities That Actually Move the Needle on Bookings (And the Ones That Don't) — Property Optimization · 8 min read
- How to Get Press Coverage for Your Airbnb Property (Without a PR Agency) — Marketing & Distribution · 9 min read
- How to Compete with Hotels on Rate — And Win — Revenue Strategy · 9 min read
- Building a Guest Welcome Guide That Becomes a Marketing Asset — Operations & Guest Experience · 7 min read
- Medellin STR Market: Digital Nomad Demand, Luxury Growth & What Hosts Are Missing — Market Intelligence · 8 min read
- Drone Footage for STR Marketing: Is It Worth It and How to Do It Right — Property Optimization · 8 min read
- The Multi-Channel STR Distribution Strategy: Beyond Airbnb and VRBO — Marketing & Distribution · 9 min read
- Minimum Stay Requirements: The Counterintuitive Strategy That Boosts Revenue — Revenue Strategy · 7 min read
- How to Handle Bad Guests Professionally (Without Losing Your Superhost Status) — Operations & Guest Experience · 8 min read
- Lisbon Airbnb Market 2025: New Regulations, Tourist Hotspots & Pricing Strategy — Market Intelligence · 9 min read
- How to Name Your Airbnb Property (And Why It Matters More Than You Think) — Property Optimization · 7 min read
- TikTok for Airbnb Hosts: The 3 Video Formats That Actually Drive Bookings — Marketing & Distribution · 8 min read
- Upselling for Airbnb Hosts: How to Add $500+ Per Stay Without Annoying Your Guests — Revenue Strategy · 8 min read
- 5-Star Reviews on Autopilot: The System Behind the Best-Reviewed Properties — Operations & Guest Experience · 9 min read
- The New Host Pricing Mistake That Costs Thousands in the First Year — Launch & Setup · 7 min read
- The Tulum STR Market: Wellness Tourism, Eco-Luxury & Booking Trends — Market Intelligence · 8 min read
- The $5,000 Interior Design Upgrade That Can Double Your Nightly Rate — Property Optimization · 9 min read
- Influencer Stays: The Complete Host Guide to Comping Right, Protecting Yourself & Maximizing Coverage — Marketing & Distribution · 10 min read
- The 80/20 Rule of STR Revenue: What Most Hosts Get Wrong About Pricing — Revenue Strategy · 8 min read
- How to Write Guest Communication Templates That Feel Personal, Not Automated — Operations & Guest Experience · 7 min read
- How to Get Your First 10 Reviews on Airbnb (Starting From Zero) — Launch & Setup · 8 min read
- Dubai Short-Term Rental Market: What Foreign Investors Need to Know in 2025 — Market Intelligence · 10 min read
- Airbnb Photography That Books: The Complete Host Guide to Images That Convert — Property Optimization · 10 min read
- How to Use Instagram Reels to Fill Your STR Calendar in 30 Days — Marketing & Distribution · 9 min read
- How to Build a Direct Booking System That Actually Gets Bookings — Revenue Strategy · 9 min read
- The Airbnb Superhost Formula: What It Actually Takes and Why It Matters for Revenue — Operations & Guest Experience · 8 min read
- STR Permits and Licensing: What Every New Host Needs to Know Before Listing — Launch & Setup · 10 min read
- Rio de Janeiro STR Market Guide: Luxury Rentals, Carnival Season & Year-Round Strategy — Market Intelligence · 8 min read
- The Only Airbnb Listing Description Formula You'll Ever Need — Marketing & Distribution · 8 min read
- The Complete Guide to Dynamic Pricing for Airbnb: Beyond Automatic Tools — Revenue Strategy · 10 min read
- Your First 90 Days as an Airbnb Host: The Week-by-Week Launch Playbook — Launch & Setup · 12 min read
- Miami Airbnb Market Report: Rates, Trends & What's Actually Working in 2025 — Market Intelligence · 9 min read